Campaign Creation for Eco Friendly Brand

SALT BOTANICS - FASHION/BEAUTY ECOMMERCE

Salt Botanics is a purpose-driven brand specializing in sustainable skin, body, and beachwear products. Rooted in eco-conscious living and clean beauty, they aim to provide ethically made, high-quality essentials for those who seek a deeper connection with nature.

CHALLENGE

Salt Botanics needed a summer campaign that set them apart in the crowded eco-conscious market. They wanted to increase brand awareness, build an engaged community, and seamlessly connect their skin, body, and beachwear products into a cohesive lifestyle. The challenge was crafting an authentic and inspiring story that resonated with their audience.

SOLUTION

Provided communication materials aligned with brand strategy, including social media content, store posters, magazine ads, and other promotional assets.

Brand Messaging & Copywriting

• Defined key themes: Sustainability, sun care, and conscious living.

• Developed a compelling tagline and brand story to connect with the target audience.

• Created persuasive copy for various marketing materials, consistent with brand story

Creative Direction & Visual Identity

• Mood board, styling inspiration, logo design and photography