top of page
LANA GRACE HOLISTIC
A New Brand Identity for a Holistic Healer
Lana is a wellness practitioner who was expanding beyond massage into whole-body healing, her brand needed to reflect the depth of her practice and who she had become.
Lana needed a full identity rebrand—starting with her name. Her original business, Raintree Massage, felt limiting, and she needed a title that showed sophistication. I wanted her new brand to convey warmth, safety, and ease—an image inspired by Mother Earth, Gaia—where clients would feel drawn to connect for an intimate, healing experience. Warm blues and browns supported this feeling, paired with playful lowercase fonts. A photo session in the heart of nature completed the transformation, allowing us to capture her essence and create authentic imagery for her social media marketing
Lana is a wellness practitioner who was expanding beyond massage into whole-body healing, her brand needed to reflect the depth of her practice and who she had become.
Lana needed a full identity rebrand—starting with her name. Her original business, Raintree Massage, felt limiting, and she needed a title that showed sophistication. I wanted her new brand to convey warmth, safety, and ease—an image inspired by Mother Earth, Gaia—where clients would feel drawn to connect for an intimate, healing experience. Warm blues and browns supported this feeling, paired with playful lowercase fonts. A photo session in the heart of nature completed the transformation, allowing us to capture her essence and create authentic imagery for her social media marketing
CHAPPELL CONSULTING
Brand Development for a Mission-Driven Consultant
Stacie was looking to expand her career by establishing a consulting business alongside her ongoing role as a Dean at a university. With decades of expertise and experience but no brand presence to showcase this new offering, she needed a strong foundation and a professional image to set her up for a successful launch.
I built Stacie’s brand from the ground up, starting with strategy to define her ideal clients. Since they were high-end organizations and decision-makers, it was important that she conveyed wisdom, professionalism, and experience. Our collaboration led to a photoshoot that captured her as a true visionary—approachable, confident, and inspiring to work with.
Stacie was looking to expand her career by establishing a consulting business alongside her ongoing role as a Dean at a university. With decades of expertise and experience but no brand presence to showcase this new offering, she needed a strong foundation and a professional image to set her up for a successful launch.
I built Stacie’s brand from the ground up, starting with strategy to define her ideal clients. Since they were high-end organizations and decision-makers, it was important that she conveyed wisdom, professionalism, and experience. Our collaboration led to a photoshoot that captured her as a true visionary—approachable, confident, and inspiring to work with.
SALT BOTANICS
Campaign Creation for An Eco-Friendly Brand
Salt Botanics offers clothing and skincare products made from all natural ingredients. They needed a summer campaign that set them apart in the crowded eco-conscious market. They wanted to increase brand awareness, build an engaged community, and have an inspiring story that resonated with their audience.
Drawing inspiration from natural textures and ocean tones, we crafted a cohesive visual story that highlighted their eco-conscious values and effortless coastal style and created a fresh, sun-soaked campaign that reflected the essence of Salt Botanics.
Salt Botanics offers clothing and skincare products made from all natural ingredients. They needed a summer campaign that set them apart in the crowded eco-conscious market. They wanted to increase brand awareness, build an engaged community, and have an inspiring story that resonated with their audience.
Drawing inspiration from natural textures and ocean tones, we crafted a cohesive visual story that highlighted their eco-conscious values and effortless coastal style and created a fresh, sun-soaked campaign that reflected the essence of Salt Botanics.
BREATHE HYPNOTHERAPY
Communications Support for an Alternative Health Studio
Sherrie was in its third year of business, and was looking to enhance her public image and sought guidance on expanding her business services.
Our strategy session clarified her mission and current customer base, allowing me to craft messaging and imagery centered on strength, resilience, and empowerment. Messaging was the focus, as I wanted to reflect resilience while incorporating language her audience could identify with. Sherrie was missing a personal bio with an image, which I felt was essential for building connection and trust with her audience. I helped Sherrie clarify and articulate her unique strengths, giving her the confidence to update her LinkedIn profile, and approach corporate clients with greater assurance.
Sherrie was in its third year of business, and was looking to enhance her public image and sought guidance on expanding her business services.
Our strategy session clarified her mission and current customer base, allowing me to craft messaging and imagery centered on strength, resilience, and empowerment. Messaging was the focus, as I wanted to reflect resilience while incorporating language her audience could identify with. Sherrie was missing a personal bio with an image, which I felt was essential for building connection and trust with her audience. I helped Sherrie clarify and articulate her unique strengths, giving her the confidence to update her LinkedIn profile, and approach corporate clients with greater assurance.
HIGHER GROUND WELLNESS
Brand Photography and Consulting for A Wellness Center
Higher Ground wellness is a holistic center that provides a variety of healing modalities.Founder and practitioner, Gordana was attracting clients for Yoga sessions at her physical location but was wanting to promote her additional services to a broader range of clients and needed some creative direction with her brand communications.
Through thoughtful collaboration, we crafted strategic messaging that aligned with Gordana’s business mission. Brand photography for her social media supported visually showcasing what her services look like in action to engage potential clients.
Higher Ground wellness is a holistic center that provides a variety of healing modalities.Founder and practitioner, Gordana was attracting clients for Yoga sessions at her physical location but was wanting to promote her additional services to a broader range of clients and needed some creative direction with her brand communications.
Through thoughtful collaboration, we crafted strategic messaging that aligned with Gordana’s business mission. Brand photography for her social media supported visually showcasing what her services look like in action to engage potential clients.
COLTISH MANAGEMENT
Photography for Modeling Portfolios
Coltish Management is a long-standing modeling agency that serves clients internationally. New models needed photography for their portfolios to showcase their skills. I worked with each model individually, selecting clothing and locations to create a unique, editorial look.
Coltish Management is a long-standing modeling agency that serves clients internationally. New models needed photography for their portfolios to showcase their skills. I worked with each model individually, selecting clothing and locations to create a unique, editorial look.
bottom of page