EVERGREEN IMPACT FUND - A NON-PROFIT FOUNDATION
The Evergreen Impact Fund is a nonprofit foundation dedicated to creating and maintaining community gardens in impoverished areas, fostering access to fresh, healthy food and strengthening social connections.
CHALLENGE
Evergreen Impact Fund’s brand identity felt too corporate, making it difficult to emotionally engage eco-conscious donors and community supporters. Additionally, their messaging was overly technical, limiting public awareness of their true impact in food justice and community resilience.
SOLUTION
Reposition Evergreen Impact Fund as a leader in food security, sustainability, and community well-being.
Messaging Overhaul – We developed a new tagline: Growing Together: Nourishing Communities. This messaging shift emphasized food security, environmental sustainability, and human connection to resonate more deeply with supporters.
Brand Identity Refresh – We redesigned the logo and imagery to balance professionalism with warmth, ensuring the brand appealed to mission-driven donors, volunteers, and community members. The updated visuals conveyed growth, connection, and impact in a way that felt authentic and inviting.
LET’S BUILD SOMETHING MEANINGFUL TOGETHER. GET IN TOUCH