Rebrand Strategy for a Community Foundation

EVERGREEN IMPACT FUND

The Evergreen Impact Fund is a nonprofit foundation dedicated to creating and maintaining community gardens in impoverished areas, fostering access to fresh, healthy food and strengthening social connections.

CHALLENGE

Evergreen Impact Fund’s brand identity felt too corporate, making it difficult to emotionally engage eco-conscious donors and community supporters. Additionally, their messaging was overly technical, limiting public awareness of their true impact in food justice.The Social Profiles were lacking cohesin and needed some punch.

SOLUTION

Reposition Evergreen Impact Fund as a leader in food security, sustainability, and community well-being. Create new social profile to align with target market and brand mission

Messaging Overhaul – We developed a new tagline: Growing Together: Nourishing Communities. This messaging shift emphasized food security, environmental sustainability, and human connection to resonate more deeply with supporters.

Identity Refresh – We redesigned the logo and imagery to balance professionalism with warmth to update the social profiles could appeal to new defined market.

*Images are stock photography