Public Relations Tips to Support Your Business

Public relations is a powerful tool for building your brand, creating trust, and connecting with your audience. Here are some tips I have learned over the years as a long-time entrepreneur and from working in customer service roles.

1. Maintain Non-Verbal Communication

PR isn’t just about what you say—it’s about how you say it. Your body language, tone, and visual content are all part of your brand’s messaging. Consistent, positive non-verbal communication with active listening and empathy goes a long way to create win-win situations and achieve business goals.

2. Always Show Gratitude

Send that thank-you note. Leave that positive review. The stakeholders in your network deserve acknowledgment for even the smallest things they do to support your business. A little gratitude goes a long way—they’ll be more likely to think of you the next time they need to support or recommend a brand.

3. Remain Unbiased

I know it's hard, but.....it’s important to separate business interactions from personal feelings. Don’t take feedback or criticism personally. Instead, maintain professionalism and respond with a solutions-oriented approach. This builds strong, respectful relationships and helps you sleep better at night ;)

4. Respond to All Interactions

Timely and thoughtful responses to media inquiries, client requests, and audience feedback are essential for building trust and credibility. Whether it’s a quick follow-up or a more detailed reply, staying engaged shows that you value communication and are committed to nurturing relationships.

5. Address Negative Feedback

A business course I once attended emphasized this: “You want to hear about the negative experiences in your business—because most people won’t say anything, they’ll just stop coming back.” That stuck with me. While it’s hard to hear, negative feedback is a valuable opportunity to grow and improve and make changes to your brand.

Conclusion

Incorporating these PR strategies into your brand development will not only boost visibility but also strengthen the relationships you build along the way. Ready to take your brand to the next level? Let’s work together to create a PR strategy that aligns with your mission and goals. CONTACT TODAY