A New Brand Identity for a Holistic Healer

Lana is a wellness practitioner who was expanding beyond massage into whole-body healing, her brand needed to reflect the depth of her practice and who she had become.

Lana needed a full identity rebrand—starting with her name. Her original business, Raintree Massage, felt limiting, and she needed a title that showed sophistication. I wanted her new brand to convey warmth, safety, and ease—an image inspired by Mother Earth, Gaia—where clients would feel drawn to connect for an intimate, healing experience. Warm blues and browns supported this feeling, paired with playful lowercase fonts. A photo session in the heart of nature completed the transformation, allowing us to capture her essence and create authentic imagery for her social media marketing