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CHAPPELL CONSULTING

Brand Development for a Mission-Driven Consultant

Stacie was looking to expand her career by establishing a consulting business alongside her ongoing role as a Dean at a university. With decades of expertise and experience but no brand presence to showcase this new offering, she needed a strong foundation and a professional image to set her up for a successful launch.


I built Stacie’s brand from the ground up, starting with strategy to define her ideal clients. Since they were high-end organizations and decision-makers, it was important that she conveyed wisdom, professionalism, and experience. Our collaboration led to a photoshoot that captured her as a true visionary—approachable, confident, and inspiring to work with.

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