A Brand New Identity For a Holistic Healer

Lana is a wellness practitioner who was expanding beyond massage into whole-body healing, her brand needed to reflect the depth of her practice and who she had become.

Lana needed a full identity rebrand—starting with her name. Her original business, Raintree Massage, felt limiting, and she needed a title that showed sophistication. I wanted her new brand to convey warmth, safety, and ease—an image inspired by Mother Earth, Gaia—where clients would feel drawn to connect for an intimate, healing experience. Warm blues and browns supported this feeling, paired with playful lowercase fonts. A photo session in the heart of nature completed the transformation, allowing us to capture her essence and create authentic imagery for her social media marketing

With her new imagery and cohesive visual language, she began attracting clients aligned with her evolved offerings: people seeking deeper healing, connection, and transformation. Her brand now feels grounded, confident, and true to who she is—giving her the clarity and confidence to step fully into her next chapter.

"Jenn is intuitively keen and wonderfully creative. She encompassed, captured and perfected my brand. The photographs she took were stunning and a perfect fit. I couldn’t be more pleased and thankful for all her help with my business"

Lana Sheppard, Entrepreneur