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What’s the Difference Between Brand Strategy and Branding?
Have you ever wondered what the difference is between branding and brand strategy? It’s a common question, and it’s no wonder why. These terms are often used interchangeably, but they’re not the same thing. While they’re closely related, each plays a distinct role in building a memorable and impactful brand. Branding: The Visual and Emotional Connection Branding is what most people think of when they hear the word “brand.” It’s the visual and emotional identity that people as
How to Build an Authentic Brand in 3 Simple Steps
Let’s chat about something every business owner dreams of: a brand that feels authentic, relatable, and, most importantly, you . Building...
Photography for Social Media Supports Marketing
Founder, Gordana was attracting clients for Yoga sessions at her physical location but was wanting to promote her additional services to a broader range of clients Through a focused strategy session, we crafted strategic messaging that aligned with Gordana’s business mission. I also provided brand photography for her social media, visually showcasing what her services look like in action. "I have used this delightful woman for my business and she's amazing! I Highly recommend
How Important is a Creative Consultant for Your Business?
Today's marketplace is crowded, requiring more than just a tagline or logo to stand out. Creative consultants offer fresh perspectives, innovative ideas, and strategies to enhance your brand. Fresh Perspectives and Insights A creative consultant views your brand through a fresh lens, uncovering overlooked insights that can lead to innovative strategies. Enhancing Brand Identity Consultants refine all aspects of your brand identity for consistency and emotional connection with
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